Estudio de caso del potential colombiano como exportador de aguacate (Persea americana cv. Hass) con destino a Europa en comparación a México y Chile.
Fecha
2017-12
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Universidad EARTH
Resumen
La creciente tendencia en el consumo de aguacate (Persea americana cv. Hass) en el continente Europeo es una oportunidad para que países tropicales como Colombia logren suplir esta demanda. Para esto se realizó un estudio de caso que analiza el potencial de exportación colombiano en referencia a México y Chile, teniendo en cuenta factores como la situación actual del mercado, condiciones de producción, exigencias de calidad, oferta y demanda, entre otros. Para esto se recopiló información por medio de revisión bibliográfica, entrevistas y visitas a personas del sector. Encontrando que Colombia a pesar de ser nuevo en la producción y comercialización de esta fruta, es un país con las condiciones edafoclimaticas y de competencia económica dentro de la región, para llegar a ser uno de los principales exportadores de este producto a nivel mundial. Sin embargo, actualmente se encuentra limitado por la falta de experiencia, investigación y acompañamiento gubernamental.
The current growth in avocado (Persea americana cv. Hass) consumption in Europe is an opportunity for tropical countries like Colombia to supply their demand. The Colombian potential of export was analyzed by a case of study that takes in Mexico and Chile as reference, taking in account factors such as the current situation of the market, production conditions, quality requirements, offer and demand and other factors. The information was gain from bibliographic review, interviews and visits to people involved in the sector. As a result Colombia despite been new in the production and commercialization of the fruit, has the economic competences and the necessary soil and weather conditions to become globally one of the primary exporters of the product. However, nowadays the country is affected by the lack of experience, investigation and government accompaniment.
The current growth in avocado (Persea americana cv. Hass) consumption in Europe is an opportunity for tropical countries like Colombia to supply their demand. The Colombian potential of export was analyzed by a case of study that takes in Mexico and Chile as reference, taking in account factors such as the current situation of the market, production conditions, quality requirements, offer and demand and other factors. The information was gain from bibliographic review, interviews and visits to people involved in the sector. As a result Colombia despite been new in the production and commercialization of the fruit, has the economic competences and the necessary soil and weather conditions to become globally one of the primary exporters of the product. However, nowadays the country is affected by the lack of experience, investigation and government accompaniment.
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AGUACATE, PERSEA AMERICANA, MERCADEO, EXPORTACIONES, COLOMBIA, EUROPA, CHILE, MEXICO